Does my business need a social media presence?
The answer to this is a resounding, “Yes!” Social media is the best way to reach potential clients (especially now), as well as to build relationships and trust with existing clients. If you are using your social media well and intelligently, it can also do a world of good for your SEO by increasing familiarity with your brand. Four categories of content we like to focus on are: education, inspiration, promotion, and connection.
Your content can fall under one of these categories or several, but you must decide which fits in the best with your brand and mission. Check out our Instagram account to see some of these principles in action!