Local SEO works by gathering information for local search. Search engines rely on signals such as citations, local content, social profile pages, and links to provide the most relevant local results to the user, which is why your Local SEO game must stand out from the rest!
61% of people who initiate a local search end up calling a business from the local search pack results. Local SEO, and your search pack ranking, also lends your business credibility and makes your listing more visible for potential reviewers.
So how can you get started on your Local SEO, or improve your existing Local SEO? Knowing how vital Local SEO is, is the first step. But what’s next? First, you can create a Google My Business account and build your business’ GMB listing. Check out our Google My Business guide for more info on setting up your listing! Being the largest search engine, establishing a quality Google presence will improve your Local SEO rankings.
Another great, if not essential, Local SEO resource is BrightLocal. BrightLocal is an integrated local citation, NAP consolidation, and SEO platform, complete with all the tools necessary to increase your business’s visibility in the local search pack and attract more local customers. The platform is used by thousands of professional agencies, digital marketers, and freelancers across the world!
Some more ways to improve your Local SEO ranking include:
- Getting Positive Reviews from Regular Customers
Encouraging your regular or happy customers to leave you a review on your Google My Business listing, or a review site like Yelp, can significantly increase your authority in Local SEO matters and improve your local search ranking.
- Taking Advantage of Local Review Sites and Directories
Taking advantage of industry-specific directories and popular review sites like Yelp and FourSquare can improve your Local SEO ranking by increasing your authority as a business, making the algorithm more likely to place your listing higher in the SERPs.
- Focusing in on Local Keywords
- Optimizing your Website for Mobile
According to Google, more than 50% of search queries are now entered from a mobile device, meaning that if your website is not optimized for mobile users, Google will not rank your site very high for its users in the local search pack.